Hyundai revealed the Blue-Will plug-in hybrid electric vehicle (HEV) in Seoul a couple of weeks ago. I’m glad Hyundai is getting into the plug-in hybrid arena.  My guess is that since they have something going on the HEV realm, they will be ready with a plug-in electric hybrid car when all of the other car makers drop them on the North American market in 2011 and 2012.  And I’m also guessing they will make a huge impact, like the company has done in every other segment it’s ventured into.  Somehow Hyundai will turn this concept into a more affordable plug-in HEV than anyone else can offer and then give it the best warranty.

The specs on mileage capability and electric-only miles are similar to other plug-in hybrid concepts right now.  That’s cool, because we know that if Hyundai matches what other plug-ins can do, we’ll be able to get the same benefits with a lower price tag.

What do I think of the design?  Well, a lot of times with concepts (especially the recent hybrid concepts) only one of two things is retained into production: design or powertrain.  My guess is that we’ll definitely see the Blue-Will’s plug-in hybrid engine technology pop up in a production model within two years, but I’m betting against this exact body style making it past the cut.  I actually really love it and wish there was more uniqueness in cars on the road.  I can see myself pulling out of a Chicago Hyundai dealership in this exact car.

I’m happy, as usual, with Hyundai for doing something different.  I’m worried it is too design-forward to appeal to the number of consumers Hyundai will hope to entice, though.  Like the 4th-grade basketball player who has the most fun on the court but forgets to play defense and doesn’t totally understand the traveling rule — he deserves a chance and some encouragement, but he probably won’t make it on the high school varsity team when the time comes.  Anyway, this is Hyundai’s first plug-in HEV attempt, so you can be sure refinements and consumer testing will change what you see currently, even if a model emerges that’s based on this design.

Still, some design elements from the Blue-Will should be emulated if not retained.  Like the car’s underbelly, which has a full length cover to make it more aerodynamic and minimize drag.  Another good idea, carbon-fiber reinforced plastics and composites were applied to the Blue-Will’s side sills, moldings and fenders to make the car lighter.

Lots of other cool stuff: Recycled soda bottles were used to make the material for the headlamp covers.  And bio-plastics were used for the interior the engine cover.  Bio-plastics are made from plant extract in place of fossil fuels and are bio-degradable.  Here is a quick video of the Blue-Will being unveiled in Seoul:

[youtube=http://www.youtube.com/watch?v=D5b2iPDbEpA&hl=en&fs=1&color1=0x3a3a3a&color2=0x999999]

Again, I wouldn’t expect to see this at a Chicago Hyundai dealership when Hyundai does introduce its first production plug-in hybrid, but how cool would it be to see this plug-in techonology in the next generation of the Elantra or the Genesis?