I think just about everyone has heard of the Hyundai Assurance Program. After all they did run an ad about it during that viewed-by-everyone event, the Super Bowl. You can get the full details of Hyundai’s Assurance Program here, but this is the gist: Buy a new Hyundai, and if you lose your income within the first year you own it, you may return the car, and without it impacting your credit.

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I would say taking the title of North American Car of the Year has certainly turned the heads of consumers and Hyundai’s competitors alike. For now, maybe Hyundai lacks the cachet other luxury auto makers have, but I don’t think it will be long before the Hyundai name becomes synonymous with elegance.

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