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Hyundai's Gas Promotion Just in Time
With summer driving season upon us, and recent attacks on Nigeria’s oil pipelines (the U.S. imports almost half of Nigeria’s production of light crude, which is the oil used in gasoline refining), gasoline has returned to the headlines as energy analysts predict higher prices at the pump, which may just end up paying dividends for Hyundai. Already benefiting from an increase in attention after edging Toyota in J.D. Power & Associates Initial Quality Study, which measures problems in the first three months of owning a new vehicle, as reported by buyers, the Korean automaker implemented a summer promotion on Tuesday, June 30, 2009, guaranteeing buyers of its vehicles one year’s worth of gas at $1.49 per gallon.
